What Watches Hold Their Value Best?

What Watches Hold Their Value?

If you’re buying a watch and thinking long-term, resale value matters. Whether you plan to eventually flip it or just want to know your money is well-placed, some watches are known to hold — or even increase — in value.

But not all expensive watches are investments. In fact, many lose 20–50% the moment you walk out of the shop. So, what watches actually hold their value?

Here are a few key things to consider:

1. Rolex (Especially the Submariner, GMT-Master II, and Daytona)
The king of value retention. Rolex watches are built like tanks, have timeless designs, and demand almost always outpaces supply.

2. Omega Speedmaster Professional
Especially the “Moonwatch” variants. These watches are iconic, have space heritage, and a solid second-hand market.

3. Tudor Black Bay and Pelagos
Rolex’s sibling brand has been climbing steadily. Models like the Black Bay 58 often resell close to retail and are increasingly seen as collector-worthy.

4. Patek Philippe & Audemars Piguet (High-End Only)
Not all, but models like the Nautilus or Royal Oak can skyrocket in value — if you can get them at retail.

5. Limited Editions & Vintage Gems
Rare Seiko divers, Heuer chronographs, and even military-issue pieces from obscure brands can surprise you in the long run.

What makes a watch hold value?

• Strong brand recognition

• Limited production or exclusivity

• Timeless design (not trend-driven)

• Good servicing history or full box & papers

At Vintage Time London, we curate watches not just for their looks — but for the stories they carry and the value they offer over time. While we don’t promise investment returns, we always aim to stock timepieces you’ll love wearing — and that you’ll feel good about owning.